Digital Marketing Engineer - Web Tracking (M/F/D)

Germany | Remote

Picanova is a global market leader for customizable wall and home decoration. In our 5 factories in the USA, Germany, Poland, and Latvia we manufacture up to 500.000 individualized products daily and serve millions of private and business customers all over the world

We are proud of our digital DNA, our large footprint in retail, our sustainable business model and our ecofriendly manufacturing. We highly value diversity and are an equal opportunity workplace. Our 1.000+ employees are proud to bring happiness to our clients through our broad product portfolio of fully customizable items.


Your role:

  • Our mission is to open up new possibilities to our stakeholders with mentoring, training, and technical implementation of new ideas. We help them optimize their marketing efforts, have a clear sight of new opportunities, create deeper engagement, and improve online conversions.
  • Development and maintenance of our marketing and web analytics tool stack across all channels (websites, social media, CRM, etc.), according to best practices and legal requirements.
  • Data collection and distribution in a server-side tracking environment (GTM server)
  • Data utilization in first-party and third-party systems (Marketing Platforms, CDP, first-party tools)

Your skills & experience:

  • Mid-level skills JavaScript
  • Passion to learn new scripting and markup languages (Python, shell, SQL, HCL, YAML) and technical concepts, like REST APIs, data structures, and cloud infrastructure is a must
  • Completed studies, comparable training, or equivalent professional experience in web engineering, digital marketing, or data analytics
  • Hands-on experience with common tracking, analytics, and BI tools is a great plus (e.g. Google Analytics, Google Tag Manager, GTM Server, Data Studio)
  • We are constantly incorporating new technologies. You’ll need some frustration tolerance if they don’t work as intended from the start.
  • Conceptual mindset combined with business-thinking, hands-on mentality, organizational skills, and pragmatism.
  • Fluent in English. German is a plus.

The way we work & what can you expect from us:

  • Your home is your office? Fine with us! If you want to meet other colleagues – come to our cozy offices in Cologne, Riga, Miami, Phoenix, Chișinău or Szcezcin
  • We think big and act fast. We enable our employees to grow and improve their professional skills.
  • We like to be performance-driven and efficient, but we also know how to relax together – the most fun parties and team events are an important part of our way of working.
  • We have a selection of other location-specific corporate benefits to support your well-being like We have a selection of other location-specific corporate benefits to support your well-being like (insurance, voucher program with over 250 partners, free lunch and a meal allowance)
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