HEAD OF CRM B2C/B2B INTERNATIONAL (M/F/D)

Image
Germany | Remote
Image
E-Commerce

Picanova is a global market leader for customizable wall and home decoration. In our 5 factories in the USA, Germany, Poland, and Latvia we manufacture up to 500.000 individualized products daily and serve millions of private and business customers all over the world

We are proud of our digital DNA, our large footprint in retail, our sustainable business model and our ecofriendly manufacturing. We highly value diversity and are an equal opportunity workplace. Our 1.000+ employees are proud to bring happiness to our clients through our broad product portfolio of fully customizable items.

Image

Your role:

  • Strategic development and implementation of B2C/B2B CRM omni-channel campaigns
  • Continuous development and implementation of the data-based CRM strategy (individualised customer communication)
  • Management of projects along the entire customer lifecycle to increase retention and customer value; consistent optimisation of the customer journey along the various touchpoints including the loyalty programme
  • Definition, management of CRM marketing plans and offers in international cooperation with shop managers and specialist departments
  • Interface management with related areas such as online marketing, sales, BI and production
  • Planning, controlling and reporting of CRM targets and KPIs
  • Leadership, enthusiasm and coaching of the team

Your skills & experience:

  • Successfully completed business studies (university/technical college) or comparable training
  • At least 5 years of leadership experience and profound CRM knowledge with focus on campaign management / newsletter marketing / omni-channel marketing
  • Experience in data analysis, segmentation and definition of KPIs
  • Experience with loyalty programmes and product marketing is an advantage
  • Very good communication skills as well as fluent English, both written and spoken

The way we work & what can you expect from us:

  • Your home is your office? Fine with us! If you want to meet other colleagues – come to our cozy offices in Cologne, Riga, Miami, Phoenix, Chișinău or Szcezcin
  • We think big and act fast. We enable our employees to grow and improve their professional skills.
  • We like to be performance-driven and efficient, but we also know how to relax together – the most fun parties and team events are an important part of our way of working.
  • We have a selection of other location-specific corporate benefits to support your well-being like We have a selection of other location-specific corporate benefits to support your well-being like (insurance, voucher program with over 250 partners, free lunch and a meal allowance)
Back to overview Online application